▶ 0:58
SHORTS
Only 3 audit spots left this month.
Your CAC keeps rising
because your LTV isn’t engineered.
You’re paying more to acquire customers—but not increasing what each customer is worth. We rebuild the economics.
Deployed across 64+ DTC brands · $14M+ in recovered revenue tracked
VSL · FOUNDER READ
WE OPERATE ACROSS YOUR STACK
KLAVIYO
Flow architecture
SHOPIFY
Revenue source
META ADS
CAC pressure
GA4
Attribution
TRIPLE WHALE
Cohort data
02 — GAP
LTV isn’t growing because your backend was never built to grow it.
You’re acquiring customers through a sophisticated machine—attribution, creatives, landing pages, tested offers. Then you hand them off to:
- — A generic welcome email
- — A broken abandonment flow
- — Zero post-purchase sequencing
- — A winback that fires 90 days too late
- — No segmentation past “purchased / didn’t purchase”
The asymmetry is brutal: a $100k/mo acquisition system feeding a $2k/mo retention system. This is the gap.
REVENUE TOPOLOGY — TYPICAL
Traffic
Purchase
↓ 38%
LEAK · no welcome architecture
Repeat
↓ 61%
LEAK · no reactivation logic
Loyal
↓ 82%
LEAK · no expansion system
THE INTELLIGENCE LAYER
See your revenue leak
before we talk.
The Revenue Intelligence System™ reads six signals from your brand and returns your structural leak, the patterns driving it, and the behavioral insights behind each —in under 90 seconds.
▶ PREFER A LIVE CONVERSATION?
Skip the tool.
Book the audit.
45 minutes with a BinaryGen operator who runs the BGR framework on your brand, live. No pitch. We’ll leave you with a diagnosis and a rebuild priority list—regardless of whether we work together.
- → Live diagnosis on your real numbers
- → Rebuild priority list you can act on
- → Zero sales pitch, zero obligation
→ No login. No data stored.→ Runs client-side only.→ 40+ DTC brands · $14M+ tracked.
04 — PROOF
The numbers, uncropped.
The founders, on camera.
PROOF · 01 — BEFORE vs AFTER
The numbers, uncropped.
Email revenue share
90 DAYS
BEFORE$5,400 / mo
AFTER$24,200 / mo
+343%
90-day customer LTV
6 MONTHS
BEFORE$68
AFTER$142
+108%
Blended CAC
12 MONTHS
BEFORE$52
AFTER$38
−27%
PROOF · 02 — FOUNDERS ON CAMERA
What founders say.
▶ 0:47
SHORTS
▶ 0:52
SHORTS
PROOF · 04 — CASE DOSSIERS
Three diagnoses. Three rebuilds.
CASE · 004
APPAREL · D2C
BEFORE
CAC: $74 · LTV: $112 · Ratio: 1.5×
Repeat rate stagnant at 17% for 9 months.
DIAGNOSIS
Post-purchase architecture missing. Email revenue concentrated in abandon cart only. No segmentation past first order. Winback firing at day 120 — past the median reactivation window.
REBUILD
Deployed 6-flow architecture, behavioral segmentation across 4 buyer personas, winback recalibrated to day 45.
AFTER
CAC: $58 · LTV: $240 · Ratio: 4.1×
Repeat rate: 17% → 38% in 84 days.
CASE · 007
SKINCARE · DTC
BEFORE
CAC: $48 · LTV: $92 · Ratio: 1.9×
90-day LTV flat despite 34% YoY acquisition growth.
DIAGNOSIS
Single welcome flow. No replenishment logic despite 42-day avg repurchase cycle. Dormant segment never addressed.
REBUILD
Replenishment flow keyed to SKU-level cycles, dormant reactivation at day 38, VIP segment built from top 5% LTV cohort.
AFTER
CAC: $46 · LTV: $198 · Ratio: 4.3×
365-day LTV +115%, replenishment = 19% of email revenue.
CASE · 011
SUPPLEMENTS · D2C
BEFORE
CAC: $62 · LTV: $84 · Ratio: 1.4×
Paid channels margin-negative past 90 days.
DIAGNOSIS
Email at 7% of revenue. No subscription incentive layer. Post-purchase education absent — customers didn't understand the repurchase logic of the product.
REBUILD
Education-first post-purchase flow (5 emails over 21 days), subscription offer gated at day 35, winback at day 58.
AFTER
CAC: $44 · LTV: $218 · Ratio: 5.0×
Subscription share: 6% → 31%. Blended CAC dropped 29%.
EMAIL ARCHITECTURE
High-converting emails,
engineered for structured conversion.
Not design trophies. Not engagement theatre. Every email we ship is architected to move a specific unit-economic lever—first-order CVR, repeat rate, AOV, or reactivation.
ACQUISITION · welcome
First-order conversion — skincare
RECOVERY · abandonment
Cart-to-checkout recovery — beauty
RETENTION · post-purchase
Repeat-purchase unlock — apparel
REPLENISHMENT · cycle-keyed
Consumption cycle capture — consumables
REACTIVATION · day-45 winback
Dormant reactivation — supplements
EXPANSION · high-LTV nurture
VIP expansion — loyalty tier
ACQUISITION · welcome
First-order conversion — skincare
RECOVERY · abandonment
Cart-to-checkout recovery — beauty
RETENTION · post-purchase
Repeat-purchase unlock — apparel
REPLENISHMENT · cycle-keyed
Consumption cycle capture — consumables
REACTIVATION · day-45 winback
Dormant reactivation — supplements
EXPANSION · high-LTV nurture
VIP expansion — loyalty tier
→ Drop mockups into /public/designs/ and list them in DesignShowcase.tsx
THE PROCESS
The Retention Funnel.
45 days to compounding economics.
Every BinaryGen engagement runs the same sequence—diagnose first, architect second, build third, compound fourth. No tactics are deployed until the phase before is closed.
01
DAY 1 — 7
DAY 1 — 7
Diagnose
We read your economics before we touch anything.
Account forensics across your ESP, Shopify, and GA4. Cohort analysis: repurchase half-life by SKU, by acquisition source, by margin tier. We identify the three largest structural leaks and the order in which they compound.
DELIVERABLES
- →Revenue topology map
- →Cohort decay curves
- →Leak prioritization
WHAT MOVES
CAC pressure diagnosed
02
DAY 7 — 14
DAY 7 — 14
Architect
Flow maps, segmentation logic, and copy direction.
Behavioral segmentation across 4–6 customer tiers, not just purchased/not-purchased. Flow architecture keyed to each segment's decay window. Offer logic, pricing ladders, and copy direction signed off before a single asset is built.
DELIVERABLES
- →Segmentation blueprint
- →Flow architecture document
- →Copy + offer strategy
WHAT MOVES
Retention engine designed
03
DAY 14 — 28
DAY 14 — 28
Build
Deploy the retention funnel in your ESP.
Full flow buildout: welcome, browse, abandon, post-purchase, replenishment, winback, VIP, dormant reactivation. Copy, design, and logic deployed in parallel. Staged A/B splits where signal-to-noise allows, not where it doesn't.
DELIVERABLES
- →All flows live & QA'd
- →A/B framework installed
- →Handoff + training doc
WHAT MOVES
Retention revenue compounding
04
DAY 28 — 45+
DAY 28 — 45+
Compound
Optimize by margin per send, not open rate.
Weekly iteration on the flows that matter — usually Replenishment, Winback, and Post-Purchase. Margin-first sequencing: we measure contribution per send, not engagement vanity. The compounding begins in month two, not week two.
DELIVERABLES
- →Weekly iteration loop
- →Margin-per-send dashboard
- →Quarterly teardown
WHAT MOVES
LTV compounding. CAC pressure ↓
“45 days to rebuild the engine. The rest is compounding.”
— BINARYGEN · OPERATING PRINCIPLE
NEXT STEP
Book the BGR Audit.
A live, founder-led 45-minute session. Zero pitch. You leave with a diagnosis and a rebuild priority list—regardless of whether we work together.
WHAT TO EXPECT
00
Context load
0 — 5 min
We read your revenue, AOV, and stack before the call. You spend zero time explaining the basics.
01
Live diagnosis
5 — 20 min
We walk your flows, cohort data, and decay curves on screen. Three largest structural leaks surface, in order of compounding value.
02
Rebuild priority
20 — 35 min
A phased rebuild roadmap scoped to your actual margin envelope—what to fix first, why, and what it's worth in LTV.
03
Your questions
35 — 45 min
Honest Q&A on whether you need us at all. Often you don't. If you do, we'll say so plainly.
BGR AUDIT
45 MIN · FREE
- →Diagnosis of your 3 largest unit-economic leaks
- →Live walkthrough of your flows, on your numbers
- →Phased rebuild roadmap — priority-ordered
- →No pitch. No slide deck.
NOT FOR
- — Brands under $25k/mo revenue
- — Brands looking for “more emails”
- — Brands unwilling to examine unit economics
6 SLOTS PER MONTH · NO CREDIT CARD
OBJECTIONS, HONESTLY
Most email agencies optimize for send volume and open rate — vanity layers. We optimize for unit economics. If your CAC is rising and LTV is flat, your current setup is a tactical layer on a broken system. We rebuild the system.
No. Email is one delivery mechanism of the Retain and Expand engines. The core work is behavioral segmentation, revenue topology, and margin-first sequencing. Email is the output, not the input.
The first rebuilt engine (usually Recover) ships in 14–21 days. Measurable LTV shift typically lands at the 60–90 day mark, because LTV is a compounding metric — it takes a full purchase cycle to read.
That's usually the symptom, not the problem. The BGR audit will tell you whether the stack is the constraint or the symptom. We won't touch tooling until the economics are clear.
We guarantee the work and the framework. We don't guarantee a number, because anyone who does is lying — your offer, product, and margin envelope set the ceiling. We'll tell you what the ceiling is before you sign.
Because it runs in your browser, stores nothing, and tells you things you already suspect but haven't had framed. Run it. If the output is generic, you'll know inside 90 seconds.
Every month you don’t fix the leak,
your CAC gets more expensive
and your LTV gets further out of reach.
The BGR Audit is how you find out what it’s worth to fix—before the math gets worse.
6 audit slots per month. Currently 2 remaining for May.